I didn't want to skip the physical event," he continued. "We'll still have people there but with a different approach. What's been so fitting about Fragment Frgmt's ongoing inclusion in the Moncler Genius project www.monclersoutlets.com (he has been there since day one) is that in some ways Remo Ruffini's piumino powerhouse has adopted Fujiwara's ethos. Its multiple - drop mega - roster of rotating collaborators, a list whose membership is intermittently updated and refreshed, allows the house to navigate fashion less like the ponderous battleship its size suggests, and more like a fleet of fast and maneuverable destroyers: It can be anywhere, everywhere, almost all at once.
The Italian brand describes the campaign as a visual study of the notion of genius and its symbiotic relationship with "craziness." Moncler points to its own evolution and the ways it fused genius and crazy to go from a skiing gear specialist to one of the world's most coveted luxury labels. The company recognized the same kind of drive and commitment to innovation in Smith's longstanding career.
When we started the collection, everything we were thinking about was linked to nature. The result is striking: two fantastic images of his new, rune - like symbol for the brand, which was transformed into two rafts and then shot from above.
Everything covered, the trees, cars. "The assignment I gave myself was simple and authentic," says Owens, "what would I personally wear on a road trip in an aesthetically focused self - contained moving spaceship I was trying to strike a balance between Moncler Jackets strictly functional and flamboyantly deranged." In order to create this exceptionally nuanced wardrobe, he stripped everything back to basics.