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For example, he does not discuss Buy Bulk SMS Service optimizing the distribution chain. Companies with optimized supply processes, which have the data exchange in the entire chain – including with their distribution partners – in order or have set up (online) made-to-order processes, are Buy Bulk SMS Service much less vulnerable to scarcity. They can anticipate changes in demand and supply more quickly Buy Bulk SMS Service without this leading to major disruptions. Commodity crisis Photo by Kateryna Babaieva from Pixels resource strategy Kotler also ignores the strategic need to guarantee the supply of raw materials, capital goods and labor.